SMS campaign during a global event

From TTC: Mobile Advocacy Toolkit Working Meeting wiki

The 16 Days of Activism Against Gender Violence is an international campaign whose 2007 global theme was "Demanding Implementation, Challenging Obstacles: End Violence Against Women". WOUGNET in collaboration with Womensnet, South Africa and APC-Africa-Women (AAW), conducted an SMS-based campaign, where the idea was to send out SMS on each of the 16 Days of Activism that would encourage individuals and organisations to Speak Out, Stand Out, and Commit to preventing Violence against Women. There were over 170 participants drawn from 13 countries in Africa, Asia, Europe, North and South America.

Individuals could contribute a short message or slogan on the theme of the campaign. The chosen slogan was sent out via SMS with the individual/organisation credited as the source of the message. People could also send news of the activities and events they organised in support of the 16 Days of Activism. One could also register one's mobile number to receive the SMS that were sent out during the 16 Days of Activism. The daily SMS were posted to a blog on the Take Back the Tech campaign website or the WOUGNET blog