Supporting a campaign through ringtones, wallpapers and information services

From TTC: Mobile Advocacy Toolkit Working Meeting wiki

Fauna & Flora International (FFI) set up wildlive! UK provide conservation news and information including field diaries, discussion forums and SMS competitions and alerts to Vodafone live! users. In addition, a range of animal ring tones and wildlife wallpapers were sold on the platform, along with a range of conservation-based games.

wildlive! adopted a combined web- and WAP- approach (it provided conservation content on the internet and mobile phones). News, diaries, discussions and other content were added to the website which was then in turn made accesssible for mobile devices. A community of interest was created, allowing users to contact others with similar ideas and views and a wide range of conservation-based resources and downloads were made available online. During the first year approximately $200,000 was raised through the service. See http://www.kiwanja.net/wildlive!.htm for further details.

The Center for Biological Diversity offers endangered species ringtones and phone wallpapers—a collection of high-quality, authentic sounds and images of some of the world’s most threatened birds, owls, frogs, toads and marine mammals.